A Quick Guide On Becoming A Digital Marketer

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If you want to become a Digital Marketer but are unsure about how to do so, then keep reading. There are many ways that you can pursue this career. Many Digital Marketers typically start in usual marketing roles before they specialize in digital marketing. However, this isn’t a set rule and you don’t need to have a particular background to become a Digital Marketer. All you need is a certain set of skills. There are lots of people who become Digital Marketers and they start in lots of different careers such as website design, copywriting, social media influencers etc.

3 Steps To Becoming A Digital Marketer

  • Study the basics of digital marketing
  • Figure out how to use the main digital marketing tools
  • Create a portfolio of projects

1. Study The Basics Of Digital Marketing

The very first thing that you’ll need to do is to learn the core skills of digital marketing such as email marketing, social media marketing, SEM, SEO, analytics, advertising etc. In addition to these, you will need to learn a lot of soft skills such as leadership qualities, strong writing capabilities, a deep understanding of the online world etc.

If you’re trying to learn the above skills in a piece by piece manner, it will take multiple years for you to learn these skills. It is better to learn via a course or boot camp such as BrainStation’s Digital Marketing Bootcamp. These types of boot camps completely immerse you into the important digital marketing skills so that you can learn at a much faster pace.

2. Figure Out How To Use The Main Digital Marketing Tools

Basically, it is easier to be a Digital Marketer when you know how to use as many digital marketing tools as possible. For example, Google Ads and Google Analytics are used to track the performance of various digital marketing projects and campaigns. There are other tools such as SEMrush, Ahrefs and Moz that allow marketers to easily find good keywords, check the competition’s SEO, backlinks to a site or particular web page and more.

Then, there are email campaign tools such as SendGrid and MailChimp that are very important to learn when you’re trying to get into digital marketing. You should also be familiar with customer relationship management – CRM programs so that you can gain a better understanding of your customers. Some of these tools include Hubspot, Salesforce etc.

One of the easiest ways to get started is to start with social media. The vast majority of Digital Marketers use social media platforms to get traffic such as TikTok, Facebook, Instagram, Twitter etc. They use these platforms to get traffic, get leads and scale brands. They build social media followings and use social media management tools such as Buffer, Hootsuite etc. When you learn social media marketing and how to use the related tools, this can truly make you stand out.

You should also learn how to create excellent content for social media using platforms such as Canva. Be sure to also get lots of stock images from sites like Pexels and Unsplash. For anyone looking for a Marketing Manager role see here.

3. Create A Portfolio Of Projects

Creating a portfolio is certainly quite challenging for most Digital Marketers. You will need to show more than a completed project or product but also show your processes. This is important to show strategic thinking, teamwork, planning, problem-solving and more.

You should also add samples of any work that you already have published. This includes posts, newsletters, social media posts etc. You should also show what you personally did during the content creation process. For example, if you designed the layout of the content piece, if you did the copywriting, ran the ad campaign etc. It is also important that you share credit and not just place the spotlight on yourself alone. You should show that you know how to lead as well as work well within a team.

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