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The research technique used is qualitative method and research kind is descriptive. Data assortment strategies used statement, interview and documentation. The principle used on this analysis is the theory of client society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does Online Shop not use the substance of the commodities, and the common public makes use of the symbolic worth and mark value referred to as hyper-reality. The results of this research indicate that the event of know-how has a job in the choice of symbolic value and sign worth by people in consuming commodities.

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Exactly similar perform, but it wins over the precise mall. Even although some still do prefer actual shopping as a substitute of online. Consequently, being a destination to buy is no longer enough for the buying malls.